Digital Marketing Consultant: Proven Ways to Choose the Right Consultant

Hiring the right digital marketing consultant to satisfy your customers and grow your sales is not easy. So here’s a guide to help you choose the right consultant and boost your marketing strategy into hyperspace.

Customers rely more on digital technology and social media in their buyer’s journey more than ever before. So in today’s business landscape, traditional marketing and advertising tactics aren’t enough for you to stand out. Hence, the importance of shifting gears and venturing into marketing strategies that give your business more possibilities for growth. One important aspect of marketing is digital marketing, like content marketing, email marketing, SEO, and more!

And that’s where digital marketing consultants come in!

Digital marketing consultants are experts in digital marketing. They help businesses enhance overall marketing efforts for brand growth and wider reach. So if you want to keep your business relevant in the digital age, it’s time to hire a digital marketing consultant.

Signs That You Need The Help Of A Digital Marketing Consultant

digital marketing consultant
Unsplash | Austen Distel

But how will you know when you really need to hire a digital marketing consultant?

These are a few signs that you can check, to know when to nudge yourself on hiring a marketing consultant:

You don’t know your audience

For your business to succeed, you must understand and know your audience. However, just simply knowing them is not enough. You need to educate them, feed them information, and help them so they will convert into buying and loyal customers.

So, if you don’t know how to understand the needs and wants of your customers, it’s time to hire a digital marketing consultant.

A consultant can help you identify your customers’ language and concerns. It will help you position your product and give you a brief on what content to use to educate them.

You feel clueless

Market movements are continuously changing! If you are not familiar with the trends, be prepared to lose out.

Digital marketing consultants have to keep up with marketing trends. It is their bread and butter. With their thumb on the pulse of what’s trending, digital marketers will instantly boost your engagement.

You don’t know the perfect content to deliver

Digital marketing consultants are content creators. They are great researchers! By checking your target market and target audience, they will know what content to deliver.

They are also experts in managing social media channels and blogging, so customers will be fed with valuable information. So not having dedicated time to plan a content marketing strategy is a good sign to hire a consultant.

Your email marketing is not working

Email marketing is an important element of any digital marketing strategy. If you do not have a perfect email marketing strategy or you have no idea how to start, it’s time to contact a dedicated person to do it.

How To Hire The Right Digital Marketing Consultant

Check these proven ways for you to choose the right consultant without spending too much money and effort.

1. Read The Signs

Before dealing with consultants, it is important to know every aspect of your business that will be affected. Additionally, you need to know the signs when to nudge yourself in hiring a consultant.

Take a look at these simple signs that can tell if you’re ready to hire a digital consultant:

Your Budget

One of the most important things to check before hiring a digital marketing consultant is your budget. Marketing consultants bring sales. So they cost a lot. But, their experience means you can often get a better return on investment from a digital marketing consultant than trying to do everything in-house.

So if you think that your budget is stable enough to handle this cost, hire a digital marketing consultant. Consider it as a good long-term investment that will bring you higher returns in the future.

You Understand Your Needs

Hiring a digital marketing consultant can sometimes be intimidating. As mentioned, handling a business is really not easy. Thus, you are going to hire an expert to handle something you are not familiar with. And sometimes, it will be intimidating to deal with people who are experts with something too complicated for you to handle. But remember that these people spent hours, days, and even years mastering their craft. Choose your consultant wisely.

You Have Found The Ideal Digital Marketing Consultant

Not every digital marketing consultant you will meet is ideal. You have to make sure that the consultant you are planning to hire is an expert in your niche. You should always settle for someone that you think is a good fit.

2. What To Look For In A Digital Marketing Consultant

Let us now try to expand your idea of an ideal digital marketing consultant. Make sure to focus on these aspects when choosing the right digital marketing consultant.

Check The Digital Marketing Consultant’s Credentials

Checking the consultant’s qualifications and credentials before hiring them is a wise move. To do this, you may want to focus on the years of experience, certifications, and awards.

With regards to the work experience, the more experienced that consultant is, the better. If you really want great results, hire someone who has already dealt with different clients and check their testimonials from clients.


Ideally, hiring a consultant who is familiar with all aspects of the marketing field is better than hiring someone new to the industry. So it’s important to study the services that the consultant offers first.

Digital Marketing Experience

Digital consultants’ main responsibilities will revolve online. So one thing to check and focus on is their digital experience and their technology. Though most of the consultants use Google Analytics, some tend to use other software to show them better results.

Knowing that a consultant knows how to utilize this software mean that they are expert in what they are doing.

Experience In Your Industry

No industries are alike. Hiring a consultant who has worked in your industry before and is confident to work in your niche is a huge step towards the fabled ROI.

Good values

To achieve your digital marketing goals, you should hire someone with a strong and consistent personality. That gives assurance that your business receives great strategies that will be useful for your future needs.

More Tips on How to Hire a Marketing Consultant

Photographer: Yash Patel
Source: Unsplash

Think About Your Needs

If you know your marketing needs, you will know when to hire and who to hire. So before hiring a consultant, it is important that you do in-depth research first into the exact services that you need.

Talk To The Digital Marketing Consultant

Looking at a consultant’s resume and portfolio is helpful but won’t be enough for you to know if he or she is the right consultant to hire. Hence, there are interviews.

Speaking with the consultant will give you the chance to know more details that you need to know. It is also a perfect time for you to check the consultant’s morals and core values.

So what you have to do is just ask, ask and ask for more until you are satisfied with the information you got. By doing this, you will get important information such as their experience, strategies, and how they will make your business stand out.

Check The Digital Marketing Consultant’s Client Retention Rate

Checking the consultant’s client retention rate is a great way to quickly get a gauge of how good they are. When a consultant has a high client retention rate, it means that the consultant knows what they’re doing. Remember that many consultants don’t announce their client retention rates, it’s always a good sign when a consultant does.

To sum up

Digital marketing has proven benefits, there are no doubts that it is now a necessity for every business. Looking for a digital marketing agency or consultant does not have to be a struggle. They are, after all, digital marketing agencies. If you can’t find them easily on the web, they’re probably not any good!

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Joon K Lee
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