Content Marketing is an essential part of any organization’s marketing strategy, and this is not about to change. In this article, we’ll dive into some of the most important content marketing predictions for 2021. These predictions can be used to refine your marketing strategy.
We have seen some significant changes in content marketing since 2018. The rise of content such as videos, blogs and podcasts is a perfect example of these changes.
Aside from this, businesses have also been able to achieve other business objectives through content marketing, such as personalizing the customer experience, achieving cost efficiency and driving revenue. This goes to show that content marketing is a valuable asset to any business competing in the digital marketplace.
It is crucial, however, to continuously update your marketing strategy as the industry continues to evolve. A revised marketing strategy, for example, will help you adapt to the latest market conditions brought about by the Covid-19 pandemic.
Seems like too much? Don’t worry. We have compiled important content marketing predictions for the year 2021, to make sure you stay ahead of the curve for the rest of the year.
Contents
- A new Normal
- Increase in Competition.
- Podcasts and Webinars are the future of marketing.
- The rise of Augmented Reality and Virtual Reality
- 2021 will be the year of personalized marketing.
- Content Marketing is here to stay.
- Bigger Investments in Content Marketing
- The E-Learning Market is trending.
- Content-Driven Remarketing is always a good idea.
- AI-powered content will rise.
- The boom of Messaging Apps.
A new Normal
This is hardly a prediction. For most of 2020, scientists and politicians have been preparing us for a new normal brought about by Covid-19. Embracing the new normal takes a lot of courage, especially if you are just new in the marketing industry.
Though 2021 could bring a return to normal, we have no way of knowing how quickly that will happen or what normal will look like after the pandemic. So, we need to prepare for the possibility that nothing is normal anymore.
And the best thing to do is to ditch normal strategies and old models and throw them away! Focus on creating a strategy that will help you adjust and embrace the situation faster. New global conditions don’t make success impossible, it just means there’s new conditions for success.
Increase in Competition
Most business transactions these days are happening online because of the lockdowns caused by the Covid-19 pandemic. Thus, if you have a business and you are not online, you lose!
Business owners are now forced to invest more time and money for brand awareness and customer engagement. However, creativity and flexibility can win over big budgets, and that is possible through carefully curated content.
Podcasts and Webinars are good strategies.
With more people staying at home than ever before, podcasts and webinars have experienced a boom.
If you want more brand awareness, you can repurpose your content and turn them into a webinar or podcast. With these, you will also have the option to repurpose your content across different channels. The more channels you include in your marketing plan, the more demographics you will learn to cater to.
The rise of Augmented Reality and Virtual Reality in Content Marketing
Augmented Reality (AR) has been an exciting aspect of entertainment. As technology evolves, creativity must follow it and brands need to come up with new marketing strategies.
For example, since people cannot easily visit real-world showrooms, AR tech is deployed to show people how different items could look in their homes.
These days, online meetings, webinars and work-from-home gave rise to the need for engaging virtual and augmented reality. Hence, the need for content marketers to prepare AR/VR compatible UI for audiences and influencers.
But how can you integrate it?
Let’s quickly discuss how you can use AR/VR for content marketing:
Create Immersive Content: AR/VR can create engaging virtual experiences. That means you can establish a real presence using interactive elements.
Storytelling: It is the chance to do something different about your brand and interact with your audience, to gain better engagement.
Customer Experience: Knowing your audience well is a must if you are a content writer. With AR/VR, you also need to know your audience well, as you attempt to connect with them on a much deeper level.
2021 will be the year of personalized marketing
Personalization in marketing means that brands communicate with individual customers in a personalized and highly targeted approach. Customers immediately develop a relationship with a brand.
Due to the pandemic, marketing has dramatically transformed to keep pace with changing customer expectations. Virtual platforms and other personalized strategies were formed to replace in-person experiences and acknowledge the new reality.
One example of these personalized strategies is receiving free items or sample products whenever you sign up for a website. Another example is being offered some goods “that may interest you” every time you go to a site, based on your past searches. Does it sound familiar?
As customers acquire new shopping habits these days, companies are trying to achieve perfect personalization. It is because they believe that the more relevant the information is to the recipient, the more likely it is to lead to the desired action.
Content Marketing is here to stay.
Technavio, a global market research firm, published a report that content marketing market size will grow by USD 269.24 billion during 2020-2024. It also shows that the market is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.15%.
Furthermore, the report highlighted that the key factors driving this growth rate are the rise in the number of users on social media. Accordingly, social media will be the marketing channels that marketers can leverage to grow their business.
Bigger Investments in Content Marketing
The content marketing market should expect big shot companies to start seeking and investing in the industry as a result of the increase in web-traffic brought about by Covid19. This can be a good-tiding for those marketers who can come up with promising strategies and tactics that attract big investors.
The E-Learning Market is trending.
Education is among the industries that were greatly affected by Covid19. Hence, the sudden increase in the growth of the E-learning industry. With this, Content marketers will target E-learning courses for their strong impact on customers.
According to new research by Spotlight Conductor, consumers are 131% more likely to buy from a brand immediately after they consume early-stage educational content.
This is something a content marketer can optimize in growing the business because aside from its trustworthiness to customers, it also has reduced the overall cost to serve ratio.
Content-Driven Remarketing is always a good idea.
As the competition gets tougher and buyers' journeys are becoming more complicated, it is a must to think of better strategies to stand out among your competitors.
Content remarketing was proven to generate leads and boost conversions. It is the process of tagging your site to visitors and targeting them after they leave your site, to entice them back to take the next steps.
Particularly, you are encouraging your returning users to continue what they were doing when they initially left your site.
But how can this make you stand out?
Well, this can help maximize the value of every piece of content that you put out and increase your conversions with a highly targeted audience.
AI-powered content will rise
As personalization becomes more important in content marketing, making users feel more at ease is a must! That’s where Artificial Intelligence comes in.
Artificial intelligence collects data that helps marketers understand what content to target at which customers. As a result, marketers will know where to focus so they can take care of the needs of the customers in real-time.
Chatbots are examples of programs that use artificial intelligence.
It is designed to mimic conversation with users. The use of chatbots is becoming a trend these days, as it makes it easier for customers and marketers to collect the data they need.
The Boom of messaging Apps in Content Marketing
Nowadays, messaging apps are people’s main tool to communicate. Marketers must prepare to adopt mobile messaging apps because it’s going to be the future of customer-centric marketing.
The ability to make every message personal is the biggest benefit of adopting mobile messaging apps in content marketing.
While social media is the channel to demonstrate your brand personality, mobile messaging apps give customers a sense of connection to the people behind the brand.
Conclusion
There you have it! While panning your content marketing strategy for the year, you can keep these trends in mind, so you will have an edge on the competition. Specifically, your main focus should be creating high-quality content that will do more for your business–without the need for more resources. Furthermore, you can use these marketing predictions as a guide to creating better content and an increase in conversions. But, remember that these marketing predictions won’t be useful without proper implementation.
So to sum up, you have to remember these two major points after reading this article–plan strategically and implement properly! As always, Saastronautics is here to help you automate as many aspects of your business’ processes as you see fit. Get in touch today so that a member of our team can walk you through some of our latest SaaS tools, all designed to help marketers crush their workflow in the new normal.
