Integration Tools: A Must-Have to Simplify Your Workloads

Integration tools are like a system that makes everything in your business run smoothly.

Integration Tools
Unsplash|Galymzhan Abdugalimov

Managing a business is not easy.

If you are a business owner, you would want to picture your employees happy and stress-free, while all your operations and business functions work together seamlessly.

But the question is, how do you achieve it?

Integration tools are software that allows you to connect all your different apps into one intuitive dashboard. From one place, you can post on your blog, send text messages, manage marketing campaigns, and more.

Rakesh Mahesh–CEO and founder of KonnectzIT, talked about the importance of integration tools in a business in our last Saastrotalks Webinar.

Let’s talk about our key takeaways from what Rakesh has shared.

What can be achieved with Integration Tools?

With the perfect integration tools, your business can achieve:

  • Email Automation
  • SMS Marketing
  • Omni Channel marketing
  • Lead Generation & Nurturing
  • Notification
  • Variety of Apps to choose from
  • Marketing Automation

Email Automation

Photographer: Stephen Phillips – | Source: Unsplash

Email automation allows you to create personalized messages for your clients and send them tailored content automatically. Imagine being able to focus on critical things more while these campaigns run by themselves. You can create a bigger impact while reaching more mobile customers. It is cost-effective and can easily measure your email marketing activities.

SMS Marketing

SMS is proving to be an increasingly essential part of marketing. It is a way to enhance how your brand engages with your customers. Using integration tools for SMS marketing is easy and it offers greater brand reach to end-users. This increases your level of customer engagement.

Omnichannel Marketing

Omnichannel marketing refers to the concept of providing a consistent user experience on different channels relevant to the buyer’s behavior.

It provides the ultimate customer experience by creating a seamless stream of messaging across multiple platforms. It means, no matter what platform your customer uses, you are there to provide a personalized touch.

This is a great strategy as customers today expect a seamless experience whenever and wherever they are visiting your website.

So it is important to take note of whether the customers will remain happy whenever they are visiting your website through their mobile phones, reading reviews on their laptops, scrolling on your Facebook page, or chatting with your customer support.

Lead Generation & Nurturing

Lead generation means attracting and engaging potential customers. As the different names suggest, lead generation is different from lead nurturing. Instead of trying to build long-lasting relationships, lead generation is about establishing trust quickly and effectively.

Using integration tools, both reaching and nurturing your customers is easier. You won’t need to use different platforms in order to offer a great customer experience to your customers.


Young man holding phone in his hands at a desk. There are notifications on screen.  Picture taken by Jonas Leupe ( for Tandem Tech (
Photographer: Jonas Leupe | Source: Unsplash

If there is an error with their purchases, customers want to be notified quickly. So it is really valuable to use a notification system. Nowadays, businesses rely on different software for their notification systems. Many are costly and difficult to use.

Variety of Apps to choose from

Applications integration can boost your marketing through efficiency alone. Apps make your workloads easier. Integration tools can help you sync your data from one application to another. Connected app systems are critical to delivering a comprehensive view of regular business workflows, which can help you take the right steps to increase your business’ efficiency.

Marketing Automation

In order to stand out from the competition, businesses may need a platform with wider capability. Marketing automation tools make your job a little more painless, allowing you and your team to focus on getting to know your audience and strategizing effectively.

Integration Tools for your day to day activities

Photographer: Bill Oxford | Source: Unsplash

Integration tools can ease your struggle when it comes to managing the ever-expanding data you are collecting from people, clients, and suppliers every single day.

When your systems and processes aren’t aligned, it can be very time-consuming. Your day can be munched by regular tasks that are simple but is productivity killer.

So, if you are thinking of a way to save time, money, and effort on tedious, manual tasks, Integration tools can really help you!

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Joon K Lee
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