The Story Behind VideoForm — How it will help you turn ordinary videos into two-way conversations

“ We make it easy for you to add human touch with your customers. That’s how you earn their trust – by showing them your human side. And that’s what we can help you do too.

Recent studies show that the global attention span has fallen over the years. This means as a digital marketer, you have to deliver your message – effectively – within seconds. With videos, it is possible to engage your audience, even in a short period of time.

Video can represent your brand and allow your audience to see what your business is all about. People like buying from people. In this modern world, everyone seems to crave personal connection and personality. People need to learn about your brand before you can earn their trust.

Today we’re introducing three founders who have created a tool that turns ordinary videos into an interactive customer experience.  Meet Abhishek Ekbote, Anirudh Ekbote, and Dinesh Akuthota, the trio behind VideoForm. A powerful tool that turns normal video into two-way conversations that retain customers’ attention. 

The Men Behind VideoForm

Abhishek, Anirudh, and Dinesh ran a marketing agency before they founded VideoForm. They spent two years building GreyMetrics, software for marketing reports. It is a reporting solution for marketers with multi-client management and multi-channel marketing reports. Dinesh spearheaded GreyMetrics for marketers to create live dashboards. 

With their experience in the world of marketing, they wanted to build a tool that could combine the age-old video with the internet’s latest capabilities. So, they created VideoForm. It is software to create interactive conversations for your site, blog, and many other digital channels. With VideoForm, you can convert ordinary marketing videos into two-way conversations. With VideoForm, you can select from a wide range of interactive elements to add to any video

They aim to help businesses reduce bounce rates by capturing the audience’s attention with interactive videos.

VideoForm in Their Own Words

VideoForm is a video builder that lets your brand create personalized customer interactions. Focused on providing a more innovative way of getting in touch with potential customers. To learn further about its capabilities, let’s hear it directly from them:

Q: What does VideoForm do? 

A: VideoForm is a brand new way to interact with your website visitors. In simpler words, we help brands talk to prospects – face-to-face. VideoForm lets you record a video message, create interactions, and lets your prospects reply with a video – with just 1 click. You can use VideoForm to send personalized sales emails, get video testimonials, create an interactive pop quiz, send video replies, and build human connections with prospects.

Q: Why did you create this SaaS?

A: People only want to talk to other people. Not with a brand name/logo or a bot. We make it easy for you to add a human touch to your customers. Why? Because prospects want to see the people behind the product, the team behind the brand, the story behind the name. That’s how you earn their trust – by showing them your human side. And that’s what we can help you do too.

Q: What is your software’s USP?

A: VideoForm helps marketers and entrepreneurs convert more leads & engage in interactive conversations with customers. The sales team uses VideoForm to send hyper-personalized video messages to prospects without jumping a bunch of hoops.

Q: What are the long-term goals for your SaaS?

A: What chat was in 2010 is what video engagement is in 2020. It’s nascent & is growing rapidly. Because of our background, our focus is biased towards marketing & sales teams. We envision a lot more marketers & sales teams will make video a part of their strategy. In order to get the best ROI, personalization & interactive marketing become key & that is where we come in. We are helping marketers by catering to their needs like the ability to add SEO title & description, adding tracking codes on VideoForm & building workflows to replace chatbots with video forms. For sales teams, we have a button right inside Gmail & Hubspot – effectively making it a super easy task instead of spending hours copy-pasting stuff. Simply put, it wouldn’t be wise to bet against video & as this new transformation takes hold, we at VideoForm will enable the most advanced interactive video technology for marketing & sales teams.

VideoForm and You

VideoForm boosts your sales and conversions through interactive conversational videos. And it’s easy to do. There are pre-existing templates to choose from to get you started.  You can build videos that can hold conversations, schedule calls, or create testimonials.

VideoForm is easy to use and requires no coding experience. Everything is done in VideoForm’s intuitive platform. In a matter of minutes, a complete beginner can add interactive elements to any video. 

Say Goodbye to Bounce With VideoForm

Plain text and images just can’t match video when it comes to grabbing attention. With VideoForm, you can take videos one step further. VideoForm will help you build trust and credibility, as users will appreciate being allowed to interact with your marketing content. This is will encourage social shares that could eventually boost your conversion rates. If you’re ready to take your marketing content to the next level, reach out to Dinesh at dinesh@videoform.com. As always, the Saastronautics team is here to help you add VideoForm to your workflow today.

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Parker Casio Patty
Digital Marketer, Agency Owner, and Saas Enthusiast.
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